Including the perennial punching bag of the tabloids, Lindsay Lohan. Kitty, by the way, ends up riding one of the Roombaswhich, come to think of it, is the only logical thing that happens in this needlessly convoluted commercial. But you can make a difference, she addsby switching to T-Mobile, of course. ), well, it all gets lost in the muddle. Have questions about this ad or our catalog? ), the execution of this ad just doesnt work. So not only does this spot unflatteringly compare eToros community to a vaguely menacing swarm, but it actually suggests that this all might end really badly.More from Ad Age: Another crypto brand enters Super BowleToro the latest in a crowded field. Super Bowl commercials 2022: Top 10 ads from USA TODAY Ad Meter AD METER Super Bowl Ad Meter Add Topic USA TODAY Ad Meter's top 10 commercials during Super Bowl 56 Rick Suter Ad. Subscribe to Ad Age now for the latest industry news and analysis. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. Alright, so cordless headphones, you can watch movies through your phone, and yall got electric cars? asks 2003 LeBron, who is played by actor Bentley Green. The increased entertainment value (and decreased earnestness) came, in part, via absurdist humor (thanks, Pringles! What happened? asks mom. Evil (Mike Myers), the supervillain from the Austin Powers movie franchise, announces that hes taken over the carmaker as he addresses his entourage from the executive floor of GMs famous Detroit headquarters. Eugene Levy in Nissan's "Thrill Driver". An adorable robotic dog. Evil For GM Mike Meyers,. A fourth Tundra slides into formation, driven by Nick Jonas. For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . Dave Quinn. (Plus, gotta move sounds like a call to action that just might inspire TikTok choreographers in search of the freshest retro sound.). Evil, emphasis on the EV. in the same situation. Opened in September 2020, SoFi Stadium is the home to both the Los Angeles Chargers and the Los Angeles Rams. in the series. Yep, this thrillingly trippy art project is, go figure, nothing more than a commercial for a lighter-than-light beer. None of this makes much sense until McConaughey says, So while the others look to the metaverse and Mars, lets stay here and restore ours. Aha! More from Ad Age: The social media power of Super Bowl commercial celebrities. 2022 NBC Universal . I figure you could use a little pick-me-up, she tells him. And weirdly, there is some comfort in thatfor both the viewer and the company, which must be seeing some success from a formula for which it continues to shell out millions of dollars. Fortunately, though, Kendrick regains her bearings and ends up reassuring all the kids: Dont worry, Barbie has a Verified Approval that shows that her finances are backed by Rocket Mortgage! And of course the losing bidders are all able to find their own perfect homes with a little help from Rocket Homes. What is with this years b-to-b Super Bowl ads? Judann Pollack (Judy) is executive editor of Ad Age. The science of sure.. Steve Buscemi, who played Donny in the movie, knowingly nods from behind the bar. Were not certain, but it successfully appeals to the sloth in us. 0:30. To quote founder Sam Walton: Capital isnt scarce. Its mildly amusing and highly predictable, which is a feat considering that it treats the warehouse store as a modern-day Studio 54. Given how moving the story (portrayed by young actors) is, its easy to discount the craft on displaythe artful cinematography, the expert editing, the propulsive violin soundtrack. Never deal with flaky buyers again, an announcer declares as our protagonist snaps out of her reverie (or whatever that was) and we learn that she ended up selling her car to (non-flaky) Vroom. Where is the 2022 Super Bowl and what time is Super Bowl? This spot executes its strategyto show that the brand brings you more than just foodin flawless fashion. This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. The whole thing is terribly sillybut the joke is elevated by the unexpected casting of a national treasure. At least theyre sure to get the inside joke that the clown schools ice cream machine is still broken. The swarm, which weaves around office and residential towers, briefly changes shape to create a giant thumbs-up, which presumably was meant to make the swarm look friendly, but instead made us think of Facebooks logo. Oh hey, Jones! cries Rashida. Like us on Facebook to see similar stories Please give an overall site rating . To start, I'd love to know what's been the most fun or most surprising part of being in a Super Bowl commercial.# Its time to build more trust. ), he offers some rhyming, politician-grade platitudes: Its time to plant more trees. We suppose its a necessary message given that many Americans avoided regular medical screenings during the pandemic. We clutched our hankies in anticipation of Buds Clydesdales being reunited with a canine companion, a combination that has never failed to give us all the feels. With the exploding number of sports betting apps out there, DraftKings is wisely differentiating itself with a character: the sensuous and adventurous Goddess of Fortune. Barbie's dream house and Anna Kendrick are the focus of this loan provider's commercial. 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium Actors - Add Alvin Chea . Feb 13, 2022 5:38 PM EST. His toilette perfected, our fully exfoliated protagonist stands before a door, which mystically melts away, and he strides into what appears to be a bar. More from Ad Age: See Pringles Super Bowl ad featuring a determined snacker. As he spies a pile of invoices, the barkeep looks over to the establishments stage, where a customer performing karaoke murders the same tune. More from Ad Age: The Super Bowl has gone to the (robot) dogs with Kia and Sam Adams both plugging electric pooches. Not to mention celebrity pairings both expected (Seth Rogen and Paul Rudd for Lays, Scarlett Johansson and Colin Jost for Amazon Alexa) and unexpected (Arnold Schwarzenegger and Salma Hayek Pinault for BMW). More from Ad Age: Watch Irish Springs Super Bowl ad enter a spooky land of malodor intolerance. We open with a boutique shop owner looking over a pile of papers while a crazy cat lady wheels in on an office chair singing (well, more like mangling) All I Do Is Win. We then shift to a tavern keeper exchanging smiles with a sympathetic DJ Khaled. February 11, 2022, 10:51AM 10 of 25 Dr. The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. Hmmmm. 2022 Super Bowl leaked commercials: A look at the ads that will air during Super Bowl 56 Sunday . The Doritos teaser opens with Megan Thee Stallion clad in stilettos and a tight red dress strutting between movie set trailers with a bag of Flamin' Hot Doritos. (His wife pipes in, Yeah, we made great time.) Peppered within are visual references to eliminated teamstogas and animal skins inspired by the Kansas City Chiefs and Buffalo Bills uniforms. Plenty of brands threw their high-priced hats into the ring. The 2022 Super Bowl will air Sunday, Feb . Then again, this delightfully lethargic message couldnt be better-timed for Super Bowl viewers beached on the sofa with a bag of chips and a six-pack of, well, whatever was closest. Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads - YouTube Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads. Koepka: Zero? More from Ad Age: Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad. But the most incongruent thing of all in this oddball mashup of an ad may be the product itself: Bud Light Next, a new zero-carb brew. The ad illustrates what that might look like by showing countless humans flying through the air in a massive formation that calls to mind a swarm of locusts. More from Ad Age: Behind the Super Bowl electric vehicle ad blitz. And even worse, the spot brings to mind another light beer campaign set in a bowling alley with athletesrival Miller Lites classic Tastes great, less filling., More from Ad Age: Serena Williams is a fierce bowler in Michelob Ultra's star-studded Super Bowl ad, Were back at the Superior Bowl. The series is expected to premiere on Sept. 2. . This ad is not unpleasant, but its a super cheesy and puzzling choice of commercial for the ad worlds biggest event. More from Ad Age: Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic, a medical technology company centered on diagnostics for women, brings us Mary J. Blige in a spot that shows her going about her daily lifeacting and recording and working outwhile visibly distressed about something. - 1 day 2 hours ago. OK, sure, it was all of those thingsat least if you subscribe to the theory that three or more of the same sort of commercial in the Super Bowl makes for a trendbut mostly it was the Incrementally-More-Fun-Than-Last-Year Bowl. )More from Ad Age: Listen to music from Super Bowl 2022 commercials. Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. Ahead of Puth's Super Bowl debut, Parade.com sat down with the "Light Switch" singer to find out what went into making the ad, what a Charlie-Megan collab might sound like, and most importantly, when his new album may drop. In its Big Game spot, investing platform eToro wants us to imagine a community where millions share ideas, trade stocks, crypto and beyond, as an announcer puts it. More from Ad Age: Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails. Were here to talk about the commercials on their own merits and demerits. Clever, or too clever for its own good? Booking.nah. Instead, Thee Stallion takes the form of an animated songbird and Puth is presented as an animated fox. This spot is so good it almost makes us forget that you, too, are selling something. His caddy suggests Michelob Ultra Organic Selter because it has zero sugar and zero carbs. Watch Super Bowl commercials 2022 Amazon featuring Scarlett Johansson and Colin Jost Its no fault of Elbas, but the gag goes cold pretty fast even as it builds toward his bleeped admission at the end of the commercial that the brand is kind of shit at naming. Do we regularly drink beer we dont enjoy? And do it in eight days. And then plot twist: She checks her messages again and says, He backed out, prompting groans of disappointment from the thwarted Broadway babies. Spiranac was the first athlete to be voted #1 on Maxim's 2022 Hot 100 List. More from Ad Age: QuickBooks to air first Super Bowl spot for its own brand. Exercise makes everything better, right? Chevy/YouTube. He literally transforms into a cinematic action hero, complete with a catchphrase (Watch the coffee). Flamin' Hot's Super Bowl commercial will feature Charlie Puth and Megan Thee Stallion. Creative Agency Have questions about this ad or our catalog? Leslie pulls up beside him, OK Corralstyle. Maybe its the music, which is largely unrecognizable as the national anthem. Cash-back shopping app Rakutens Big Game ad relies on the sight gag of an impossibly posh, vaguely villainous poker playerportrayed by Ted Lasso actress Hannah Waddinghambetting an absurd assortment of her personal belongings in lieu of chips. Including Doja Cat makes the ad lively (note to Doja Cat: you just blew your chance at a McDonalds Famous Orders contract), but in this ad she does not seem to have any clear connection to the Taco Bell brand. Watch the 2022 Super Bowl ads 02:37 Popular Super Bowl ad crashes system 02:14 Deion Sanders and son appear in Oikos Super Bowl commercial 01:24 See Scarlett Johansson and Colin. Famous golfer and social media influencer Paige Spiranac is now Inside Edition's special Super Bowl correspondent. The commercials of the 2022 Super Bowl were all about electric cars, crypto, '90s nostalgia and good ol' fashioned star power. IE 11 is not supported. What is this mystical force that can change the planet? . David predictably disses FTX (Ehhhhh, I dont think so) and FTX responds (via on-screen type) DONT BE LIKE LARRY. Which, given that we hate being told what to do (just like Larry! Soon, her seashells started selling and so on and so forth. Should we just not drink beer at all? (When Caesar asks, Which one of you legendary quarterbacks is gonna pass me the gravy?, Cooper reaches for it, only to be admonished by Caesar: I said legendary. Eli complies.) This God-like entity that has the power to unite our world and turn back millions of years of history? Filmed in the same black-and-white style, the spot celebrates the lazy as renegades, outliers and pioneers who work smarter not harder, while we watch a woman tenderize meat with a massage gun, a man blowtorch his driveway rather than shovel, a guy walk a leashed dog on a treadmill, and a woman break off an icicle for her drink rather than get up to fetch some cubes. Koepka: Oh, really? The intimation is that if Seth is OK with it, why should we be afraid? But he is wasted in this Sams Club commercial strutting around the store bragging about being a VIP, oblivious to the fact that all the customers around him can also bypass the checkout and use Scan & Go to pay for their 20-pound boxes of Frosted Flakes. But all that said, this spot really stresses us out. For its 2022 super bowl ad, General Motors called on Austin Powers legend Mike Myers who reprised his iconic role of Dr. Its T-Mobiles way of hyping its 5G home internet service and its, well, fun in a low-key, unmemorable way. This commercial isnt just keeping up, its ahead of the pack as the perfect microcosm and pinnacle of an overly celebrity-fied Super Bowl. On the bright side, unlike a lot of people in her life (including her clearly miserable son), you can get away from her after just 30 seconds. Cue, voiced by Wonder Woman actress Gal Gadot, introduces herself as a smart home testing lab here to protect the family. When Andy tests negative, the Roomba and the others are relieved. EV-il in GMs Super Bowl commercial, Sams Club will air its first Super Bowl ad starring Kevin Hart, See Vrooms new Super Bowl commercial about buying cars from consumers, Doja Cat escapes from clown town in Taco Bells Super Bowl commercial, Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails, Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands, Eugene Levy looks badass in Nissans Super Bowl ad, QuickBooks to air first Super Bowl spot for its own brand, Amazons Super Bowl commercial imagines if Alexa were psychic, Watch Irish Springs Super Bowl ad enter a spooky land of malodor intolerance, Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World), Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like), See Idris Elba star in Booking.coms Super Bowl teasers, Reeboks Terry Tate, Office Linebacker., Watch Hellmanns new linebacker sack food wasters in Super Bowl commercial, Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad, See how Budweiser is bringing Clydesdales back to the Super Bowl, FTX is giving away free bitcoin as part of its Super Bowl commercial, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. Inspired by a real-life dilemma experienced by 43% of Pringles aficionados, we see our hero at a party doggedly trying to dig out the last Pringle from the can, which promptly gets stuck on his arm. Caddy: And did I mention its organic? Lindsay Rittenhouse So what we actually have here is an anti-hype ad thats pure hype. In a Super Bowl packed with a whiplash-inducing number of celebrities, Jost and Johansson come across as a friendly neighborhood couple youd like to have dinner withas long as theyre not serving oysters. But all the elements work seamlessly together, creating an engrossing movie-like experience in a mere 60 seconds. But despite all the antics, its not that interestingits just a montage of reckless behavior (which is probably not the best message for a gambling app). Maybe its that the story seems rushed, giving us too little time to empathize with the yellow Labs compassion for his wounded friend. The priciest Super Bowl commercials will cost a record $7 million this year, according to NBC. With less than a week to go before the 34th USA TODAY Ad Meter ratings kick off (on 2/9), several brands have already cut to commercial and released their 2022 in-game Super Bowl ad. The NFL promised a blockbuster ad this year, and weve been girding for a touchdown, given that the league leaked some intriguing details: Its spot would feature puppetry, CGI and an all-star slate of gridiron giants, including Walter Payton, Rob Gronkowski, Ray Lewis, Aaron Donald, Deion Sanders, Marshawn Lynch, Kyler Murray, Al Michaels and more. Add in a marching band soundtrack that starts and stops arbitrarily and you may start to feel like youre losing your damn mind. Were really warming up to you, kid, says the thermostat. It follows the sad fate of an animatronic dog, Howlin Harry, who was the lead singer for The Cometeers, the house band at a local restaurant/arcade called Questys until it went out of businessa drawnout narrative arc that sets a somber tone. Maybe it had Willie Nelson on retainer and had to find a use for him. Chevy and The Sopranos Chevrolet granted an Easter egg to superfans of the hit HBO show with an ad for its first-ever. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Wrinkles the Pug and Friends. Use it. If the ads intention is to normalize electric vehicles, which still have relatively low adoption rates, the pup accomplishes that nicely, but the ad also raises two questions: One, could the robot dogs running out of battery power at the worst possible time stoke buyers apprehension that the EV6 could do the same? Burger Buzz. ), an adorable robot dog (Kia) and a ton of perfectly cast celebrities (Lindsay Lohan for Planet Fitness, Jerod Mayo for Hellmanns, Larry David for FTX). Cue a voice-over, raising our hopes for some sort of explanation.
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